For people who create content on the Internet, whether their work gets seen and shared often depends on whether the sites it is posted on promotes it. Sites determine which content to promote or bury by use of automated secret algorithms. While it’s sometimes possible to discern a little bit of how those algorithms work, in practice it’s like praying to a faceless, mysterious, and capricious deity that it will bless you with clicks/views/likes, so that you can earn some money from your work.

So illustrate this, that’s what Bob is literally doing here: praying to the big stone “algorithm” for clicks and money.