I'm unsure how popular GameNOW magazine was, but over the course of two years, they pulled off one of the weirdest running gags I've seen in a game magazine, just to have fun at the expense of an irate reader who didn't like Final Fantasy VIII.
A little background: even though there were only 27
I love the commitment to it, especially the spine reveal. It’s a shame they were shut down soon after they finished it, but what a note to go out on.