The big influence was Pet Sounds by The Beach Boys. That was the album that flipped me. The musical invention on that album was, like, ‘Wow!’ That was the big thing for me. I just thought, ‘Oh dear me. This is the album of all time. What the hell are we going to do?’ So, Sgt Pepper eventually came out, basically, from the idea that I had about this band. It was going to be an album of another band that wasn’t us. We were going to call ourselves something else, and just imagine all the time that it wasn’t us playing this album. So, I had this song written of ‘Sgt Pepper’, who, twenty year’s ago today, taught us to play and we’re his protégés and here we are.
Paul McCartney – From “[The Beatles: Off the Record]
and Pet Sounds was in turn created to try and make a better album than Rubber Soul