i wouldn’t normally be concerned since any company releasing a VR product with this price tag is obviously going to fail… but it’s apple and somehow through exquisite branding and sleek design they have managed to create something that resonated with “tech reviewers” and rich folk who can afford it.
what’s really concerning is that it’s not marketed as a new VR headset, it’s marketed by apple and these “tech reviewers” as the new iphone, something you take with you everywhere and do your daily tasks in, consume content in etc…
and it’s dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can’t look away, even if you try to they can track your eye movement and just move the window, you can’t mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.
this is why i think all these tech giants (google meta apple etc) were/are interested in the “metaverse”. it holds both your vision and your hearing hostage, you cannot do anything else when using it but to just use the thing. a 100% efficiency attention machine, completely blocking you from the outside world.
i’m not concerned about this iteration as much as people are not hyped about this iteration. just like how people are hyped about the next apple vision, i’m more worried about the next iterations with somewhat lower price tag and better software availability. i hope it flops and i know it probably won’t achieve any sort of mainstream adoption even if it’s deemed a success because it probably can’t get less bulky and look less dorky, but the possibility is still worrying. what are your thoughts?
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Not really worried about this kind of stuff at all. At the end of the day, it’s not like it’s some essential thing people need to live. People have been worrying that every new piece of technology is going to ruin society. This was said about books, raidio, tv, video games, and so on. I don’t think AR tech is going to be any different.
I imagine that at some point the tech will get miniaturized to the point where AR headsets are basically like glasses. That’s when mass adoption is likely to start happening. I’m also sure there will be open versions of such headsets that can run Linux. It’s just a new more immersive UX, I don’t think it’s anything to get worked up over.
The attention economy already has people hostage and blocked off from the outside world. No goggles required.
To play devil’s advocate: If we’re gonna have a tech-centric society, I can see where being able to make eye contact with people nearby and keep your hands free could make for a more wholesome experience than staring down at your phone for 80% of your waking life. And for people who are remote, being able to feel like you’re occupying the same space and breathing and laughing together could be a solution for our extreme isolation.
But on the other hand, these are all problems that capitalism and big tech created in the first place, so…
I’ve not really seen any overly positive reviews. Most reviews I’ve seen talk about it like it’s this neat thing that doesn’t really have much to do in it now and are saying you’d probably only use it 1/2 hr at a time because of the hefty weight, unless you’re sitting/laying on a couch. It’s kind of a confused piece of tech because Apple is desperate to call it “spatial computing” and market it like it’s AR, but really it’s a VR headset. Yet they’re really not taking advantage of the VR aspect.
The first iPad also had shitty reviews and then it still established itself. I wouldn’t judge too early just based on these initial reviews.
I’m actually hopeful for it and hope it does ok enough and that they release a cheaper Vision SE or something that’s at least in the realm of possibility for commoners to own. I just think Apple itself is kind of confused about what this thing should be and I think their walled garden approach could hurt them in the long run on this.
Indeed. Has all the VR features, but tries to sell as AR device with little to no AR use cases with the exception of a text field opening up over a real bluetooth keyboard. Having dozens of screens and apps floating around you isn’t “AR”, it’s VR. And that you can see the real world has already been done by Occulus years ago. Sure this is a better quality and leverages the Apple ecosystem, but you can’t sell it believably as an AR device yet. That said, the apps of the first iPhone weren’t great either, so let’s see how they iterate over this 600g ski goggles.
It’s not VR if you can see the real world. That’s literally the only distinction between the two and you messed it up.
All the new Quests have a see-through function. That’s nothing new for VR devices. AVP got only 12ms delay and sacrificed FOV for image clarity, but that’s the only innovation.
it’s a toy for hype-susceptible tech-impaired rich snobs. what’s to be worried about?
Is this a copy/paste from when Google Glasses launched and then completely disappeared within months? I feel like I’ve seen this panic before.
Your problem is with capitalism and an Apple VR doesn’t change that.
Google glass never actually “launched” in any meaningful sense of the word, and was a rough-as-fuck user experience.
Ironically what did it in was the ability to record video. People were so panicked about being filmed that they started reacting violently to glass users (called glassholes). From that point on it sort of became a laughing stock. Not cool. A tainted product.
Apple seems to have mitigated the obvious pitfalls, let’s see how it shakes out.
It’s funny that you don’t know what you don’t know. Google glass definitely launched, and is used by certain businesses. They went B2B instead of B2C and apparently did well enough.
You are right! There were enterprise editions that apparently were for sale until 2023.
Yeah, they had a surprisingly long life time, given they were created by Google.
In terms of privacy in public, the Vision Pro isn’t much different from Google Glass. Both have video recording capabilities, and both displayed some form of indication when recording.
The only real difference is that the Vision Pro is easier to spot in public due to the bulkier design.
It will be interesting to see if there will be similar “Glasshole” reaction to the Vision Pro once they are seen in public enough.
Not like vision peo aint also recording everything :p
And if not for the environment travking then for their passthrough and tracking.And probably a shitload of telemetry.
Your problem is with capitalism and an Apple VR doesn’t change that.
People were complaining when newspapers were new that itd take everyones attention and make people distant. I think its great that more VR stuff is happening because the tech can be used for so much and lets people experience things they might not have otherwise.
If you were hospitalized for a long period would you rather watch the ceiling/small TV or would you want to travel the world via VR?
All new tech can be used for good or bad but we shouldnt stop progressingThis is anecdotal, but I see all of these VR rooms or stores at malls or on outlet areas where you can play with VR heat and have fun. They are almost always empty. I VERY rarely ever see people in them.
There another entertainment venue near me that has bowing and games and stuff. They also have a VR area that I have never seen open. Don’t know if it’s just constantly broken or if nobody is actually interested in it.
Went to one of these with my co-workers. We were the only ones and nobody was there before we arrived and when we left there wasn’t anybody else coming in either.
They probably have to constantly update the HW to actually get customers and then it has to be expensive enough that the few that come, make them a profit.
Eh, you’re talking what, $1500 for a headset and rig? Even if you have 4 setups at one of those kiosks the cost to have someone running it is going to quickly outpace the cost of the hardware.
I know a guy who used to run one of these businesses. He pivoted to something else because of the expenses, and hardware wasn’t the biggest. The monthly license fees for games are outrageous when you want to provide them to the public. Which means you have to constantly bet on which game’s demand will outweigh its cost on a monthly basis.
Before COVID, his place was very busy. I went many times and it was a lot of fun. His business was profitable, but because of the cost of games still not super successful.
I agree that the expense of paying someone to run the spot would quickly outpace the cost of hardware, but in his case he was running the whole thing himself. Even with nobody to pay for their time, his margins were never great.
Then COVID came along. That really killed it. No one wants to wear a VR headset that was just worn by a sweaty stranger minutes earlier during a pandemic.
Apple will never do the ad eye tracking thing. And if they do? there’s this cool thing called taking the headset off. It’s not glued to your fucking face
If they are pushing ads that much, they will probably pause the ad until you put the device back on or close the application.
So don’t put it back on. It’s not magnetized to your face. How is this hard to understand?
Calm down gummy worm, I was just discussing a potential process that ad servers will probably take.
So Apple is good because… you can stop using it?
Nobody said Apple was good, they’re just noting that nobody is going to force you to use an Apple Vision product. You can go your whole life without putting one on if you like.
I’m going to do your take but actually properly: Don’t buy apple products.
If anything weird happens some hacker man would probably put up a tutorial on how to disable the eye tracker.
You could probably just put tape over it, but it wouldn’t be great as you control the entire OS with the eye trackers.
I think what the tech implies these big tech giants want for the world is more worrisome than the specific tech itself.
They may fail with this iteration or the next, but why do you think they’re trying so hard insisting this is the next big thing? To survive, capitalism needs to create new problems to be solved. The smart phone didn’t solve any problems we had, it created a desire, which then became a fear (FOMO), then it became a need, which then finally became a problem if you didn’t have one.
If you’re homeless today and want to get out of it, one of the first things you need is an address, then an internet connection, and a smart phone. Why? Because most jobs require it to get a hold of you and in many cases to facilitate the software used on the job.
They don’t need to convince consumers to adopt the new tech per se. They just need to convince businesses that without the new technological progress, their competitors will leave them behind. Then it won’t matter if you like the tech or not, you’ll NEED it to have a job and survive. Just like the smart phone is today.
They’re directing us, telling us how the future will look like based off of THEIR vision, not OURS.
That’s what worries me. Not this AR headset, but rather the reasons they have for insisting this is the future we are all heading towards.
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Looking away in a headset doesn’t make sense, no. But you can always close your eyes. Why wouldn’t you be able to mute though? That would be insane, even by Apple in my opinion.
I’m not too worried. Only rich fools [meant to type “folks” but I’ll let it stand] can afford it, and they can let themselves be brainwashed, I’m not too bothered.
It’s a pity because in theory a AR/VR headset without any predatory practices would be a really fun gadget to have, some of things it does is impressive and well polished considering it’s the first apple product of it’s kind, but no way does any feature it has right now make the steep price worth it. Unfortunately it’s apple so we know how its going to pan out and people will buy it. A few iterations from now I can see the price going down with more apps and greater functionality but it will become increasingly more predatory. As you’ve said, unskippable ads but also the fact that they’ll basically have a full scan of your face and surroundings. God knows what kind of sinister shit they can do with all that data. It’s already quite fucked up that you’ll see ads and autocompleted search terms on your phone which clearly indicate that your conversations are being listened to and it feels we’ve all just accepted that and are doing nothing about it.
because it probably can’t get less bulky and look less dorky,
Airpods are probably one of the ugliest pieces of tech ove seen in the last decade and yet somehow it doesn’t seem to matter. Never overestimate apple’s customer base.
They’re pretty much the only company on the planet that can push the “because your friends have one” aspect in their marketing and succeed. Apple users think they’re all part of this exclusive club and really don’t care that they’re straight up being robbed by the cost.
I don’t think they’re any uglier than other wireless earbuds. I think it’s kinda cute that they stuck with the iPod earbud look without the wires.
Not that I have AirPods. I’m a Jabra man myself.
I just don’t understand how Apple, a company known for their sleek, elegant design aesthetics above all else, put their name on something that looks so dorky
Pretty simply, the perception that Apple has around design makes anything they develop fashionable by default.
I think how the headset looks only somewhat matters…
Apple has generated an image of being “the innovator” in technology. There was “no smartphone” until the iPhone came around (even though that statement is not completely accurate). Their computers are “superior” (even though that statement isn’t necessarily accurate either). Still, the point is that the masses feel that Apple is a technologically innovative company and they still want to own some Apple technology rather than dealing with anything else.
In some realms, this is arguably working. The newer generations (today’s school children) see iPhones as far superior than Android (statement accuracy not relevant) and that anyone not having an iPhone as something being too poor to own the superior phone. Apple wants to keep that brand identity - of being superior technology.
Things like VR put a bit of a damper on that vision. If VR is the “latest and greatest thing” then why does “the owners of Facebook” have their own VR technology while Apple has nothing similar? There is a feeling that Apple introduces products when they are finally ready for the masses… but there is also a growing feeling that Apple is just falling behind and can no longer be innovative. The lack of innovation feelings is something that needs to be removed.
So we have the Apple VR headset. Does it look good? Well, it looks innovative in advertising. Is it for you? No. They would prefer that you don’t use the headset but instead that you “have feelings of technology superiority” when thinking of Apple products. Actually using the headset could harm those feelings. So they make sure to actually release something VR that only people with a ton of money could actually use so that those people can brag about having the latest innovative thing (while also not mentioning any issues with the device). Those people help deliver the actual product…
The actual product is the “innovative feelings”. So, to conclude the point, I feel that something that looks “so dorky” is sort of the point here.
I’ll be honest I think their watch and AirPods both look kinda dumb, but they seem to be quite popular. And I distinctly remember that when both came out people were taking shots at how they looked, myself included.
