Is the colour you see the same as what I see? It’s a question that has puzzled both philosophers and neuroscientists for decades, but has proved notoriously difficult to answer… Now, a study that recorded patterns of brain activity in 15 participants suggests that colours are represented and processed in the same way in the brains of different people.
The researchers found that in most cases they were able to predict which colour was being viewed by a participant in this second group, using the patterns of brain activity they had seen in the first group. They also found that different colours were processed by subtly different areas within the same region of the visual cortex, and that different brain cells responded more strongly to particular colours. These differences were consistent across participants.
The paper on Journal of Neuroscience (sadly not open access): https://www.jneurosci.org/content/early/2025/08/29/JNEUROSCI.2717-20.2025
My critique is… the researchers are based in Tubingen, Germany, and I assume most of their 15 participants are of European cultural heritage (cannot verify… no open access). I would love to see if they can replicate this in a more multi-cultured setting. Some Asian cultures have rather different verbiage for different colors, and I wonder whether that would bias ppl’s perception.
N=15 is a normal size on FMRI studies. It is about the smallest size you can have and still make your significance cut offs while still detecting decently small effects. The time and cost is so much higher than other studies. Some of the bigger FMRI studies start to reach 30-40 ppl. Getting into clinical trial sizes of subjects is unheard of.
The other thing with FMRI studies that most everyone doesn’t understand is that they aren’t actually looking at activity. They are looking at the BOLD response (blood oxygen level dependance) and that is then correlated to activity. Meaning You can only see blood oxygen uptake. You are not seeing neuron firing, just the metabolic side effect of oxygen use after increased neuron use. This is why you will never be able to see something like a “thought process”. You can only track structures/locations used.
At the same time we know that no two brains are wired the same even for the smallest of tasks, but they will “structure” their wiring the same. There have been literally hundreds of studies that indirectly see that. Soeach other. Plot out cultural differences versus individual differences would be basically two variance plots on top of eachother.