The AI-powered Friend pendant is now out in the world. If you live in the US or Canada, you can buy one for $129.
The smooth plastic disc is just under 2 inches in diameter; it looks and feels a little like a beefy Apple AirTag. Inside are some LEDs and a Bluetooth radio that connects you (through your iPhone) to a chatbot in the cloud that’s powered by Google’s Gemini 2.5 model. You can tap on the disc to ask your Friend questions as it dangles around your neck, and it responds to your voice prompts by sending you text messages through the companion app. You can reply to these messages with your voice or via text to keep the conversation going.
It also listens to whatever you’re doing as you move through the world, no tap required, and offers a running commentary on the interactions you have throughout your day. To perform that trick, the device has microphones that are always activated.
If the idea of a microphone-packed wearable that’s always listening to your conversations raises privacy concerns for you, just know that you’re not alone. If your experience is anything like ours, wearing the Friend will likely earn you the ire of everyone around you. Curiously, you might even end up being bullied by the chatbot itself.
why are techbros so obsessed with AI-wearables? first the Rabbit, then the Humane pin, now this? We already have phones that listen to us 24/7, why do they think anyone wants another thing to lug around?
“data is the new oil”
most people keep their phones in their pockets, which would ruin audio quality for 24/7 listening, and Apple and Android are able to restrict app permissions as well to prevent it.
VC money doesn’t care about whether normal people actually want a device like this. what they’re really after is “we’re collecting a bunch of user-specific data that no one else has, that we can sell to people who think it’ll help them do better ad targeting (among other things)”
Yeah that adds up. Everything is about naked, cynical capitalism now. I guess my millennial brain is stuck in the era where I thought the point of consumer electronics was to make cool devices that people wanted to buy.
This is the end, my friend
I blame Carl Icahn. Sure, he made a shitton of money, but only by restructuring the entire U.S. economy around quarterly returns – and seemingly quarterly layoffs.
great explanation