I understand that Reddit has value to an individual or small board that can control what is posted to reddit. What i am saying is that Reddit’s value is entirely in soft power and has no actual path to profitablity. If i am Condé Nast then i can benefit from owning reddit. But Reddit will never pay a dividend, so buying stock in the company is worthless unless you are convinced that some idiot will pay more for it down the road.
It hasn’t been able to thus far, same as every other “free” social media site other than Facebook. The problem is the sheer scale of the data that these sites have to main makes their overhead costs insane. To make profit from those ad spaces would require those ads to be too expensive to justify to the companies. It would be like trying to operate the New Orleans Superdome purely on ad space. The rate would be way too high to for companies advertising to ever get a return on their investment. Reddit can run ads to subsidize their costs, but it will never be viable as a primary revenue stream for them.
I agree. But propaganda tools typically aren’t publicly traded because they are a venture that requires a lot of expenses but being it little cash value, which is the entire point of the stock market.
I understand that Reddit has value to an individual or small board that can control what is posted to reddit. What i am saying is that Reddit’s value is entirely in soft power and has no actual path to profitablity. If i am Condé Nast then i can benefit from owning reddit. But Reddit will never pay a dividend, so buying stock in the company is worthless unless you are convinced that some idiot will pay more for it down the road.
You don’t think reddit can make money from advertising?
It hasn’t been able to thus far, same as every other “free” social media site other than Facebook. The problem is the sheer scale of the data that these sites have to main makes their overhead costs insane. To make profit from those ad spaces would require those ads to be too expensive to justify to the companies. It would be like trying to operate the New Orleans Superdome purely on ad space. The rate would be way too high to for companies advertising to ever get a return on their investment. Reddit can run ads to subsidize their costs, but it will never be viable as a primary revenue stream for them.
its useful as a propaganda tool, much like Xitter.
I agree. But propaganda tools typically aren’t publicly traded because they are a venture that requires a lot of expenses but being it little cash value, which is the entire point of the stock market.