Yeah, I had already done so for about a decade already and then they bought a brand with some of my favorite vegan products (mostly meat alternatives) some years ago and then it got real fucking personal. It’s stuff I grew up with, wasn’t fully vegan myself till 7 years ago but have always had vegetarians and vegans around me my whole life and they were some of the earliest really good meat alternatives here. It was already personal because of who they are and has done, is doing and will continue to do, but now it was a more direct change in my life and a fist in my gut. I still miss those products, but will never ever buy or eat them. The brand is called “Hälsans Kök” (Swedish) which translates to “kitchen of health” which is now ironic as fuck, and I just don’t understand how they managed to buy it. Fuck the original owners too for selling out.