Maybe it’s not so much the business as the consumer. Commented before on travelling to a new client’s shop and having the employees asking for an app to access their payroll.
Told the manager that our site would automatically optimize for phone, works great as-is.
“These people are not going to understand that unless they can download an app.”
“No problem. I’ll show everyone how to put a shortcut on their home screen. Done! I’ll even write up directions for Android and Apple.”
<manager shaking her head>
Understand, a load of these people were illiterate, embarrassed to need help filling out the online hiring docs.
If this was your experience as a business, would you not wrap your site in an app and push it? Plus, imagine the talk, “Yeah, site’s OK but they don’t have an app.”
Maybe it’s not so much the business as the consumer. Commented before on travelling to a new client’s shop and having the employees asking for an app to access their payroll.
Told the manager that our site would automatically optimize for phone, works great as-is.
“These people are not going to understand that unless they can download an app.”
“No problem. I’ll show everyone how to put a shortcut on their home screen. Done! I’ll even write up directions for Android and Apple.”
<manager shaking her head>
Understand, a load of these people were illiterate, embarrassed to need help filling out the online hiring docs.
If this was your experience as a business, would you not wrap your site in an app and push it? Plus, imagine the talk, “Yeah, site’s OK but they don’t have an app.”