They say that about the company that has <professional sports league> <insert next calendar year> which are even more forever games because (as I understand, not really a fan of sports games either way) the changes from year to year seem to mostly be rosters.
It looks like one exec thinking he’s dunking on another and will look cool hating the hated one, but from my pov it just looks like two of the asshole kids in the playground trying to one up the other, thinking the others egging them on are laughing with them instead of at them.
Also, EA made over a billion (non-GAAP) in FY2025 while Ubisoft lost $175 million (GAAP, so not completely apples to apples, but switching to non-GAAP won’t turn that loss into a profit, let alone 1 billion worth). Not that I like EA or anything, it’s just that they are doing a much better job of what ubisoft wants to do and don’t need edgy execs trying to dunk on companies they hope are more hated than they are.
The sports games make more sense with the “forever brand” model IMO. They have more replayability, and with multi player if your friends upgrade, you have to too.
Assassins Creed is a single player, story based game. Once you’ve played it, most people don’t play it again. It has a lot of potential for new games because you can always change the time/location combination but I imagine designing huge maps is more expensive than updating rosters.
They say that about the company that has <professional sports league> <insert next calendar year> which are even more forever games because (as I understand, not really a fan of sports games either way) the changes from year to year seem to mostly be rosters.
It looks like one exec thinking he’s dunking on another and will look cool hating the hated one, but from my pov it just looks like two of the asshole kids in the playground trying to one up the other, thinking the others egging them on are laughing with them instead of at them.
Also, EA made over a billion (non-GAAP) in FY2025 while Ubisoft lost $175 million (GAAP, so not completely apples to apples, but switching to non-GAAP won’t turn that loss into a profit, let alone 1 billion worth). Not that I like EA or anything, it’s just that they are doing a much better job of what ubisoft wants to do and don’t need edgy execs trying to dunk on companies they hope are more hated than they are.
The sports games make more sense with the “forever brand” model IMO. They have more replayability, and with multi player if your friends upgrade, you have to too.
Assassins Creed is a single player, story based game. Once you’ve played it, most people don’t play it again. It has a lot of potential for new games because you can always change the time/location combination but I imagine designing huge maps is more expensive than updating rosters.