[…] being able to say, “wherever you get your podcasts” is a radical statement. Because what it represents is the triumph of exactly the kind of technology that’s supposed to be impossible: open, empowering tech that’s not owned by any one company, that can’t be controlled by any one company, and that allows people to have ownership over their work and their relationship with their audience.
What podcasting holds in the promise of its open format is the proof that an open web can still thrive and be relevant, that it can inspire new systems that are similarly open to take root and grow.
And they don’t even have to go through an aggregator, it’s just for ease of use and discovery, pretty much every app will let you put in an rss feed url, so podcast could be self hosted only reliant on having an internet connection… well, hell…. Only reliant on having a shared network connection with your target audience