Platforms should not confront users with 'binary choice' over personal data use

The EU’s Data Protection Board (EDPB) has told large online platforms they should not offer users a binary choice between paying for a service and consenting to their personal data being used to provide targeted advertising.

In October last year, the social media giant said it would be possible to pay Meta to stop Instagram or Facebook feeds of personalized ads and prevent it from using personal data for marketing for users in the EU, EEA, or Switzerland. Meta then announced a subscription model of €9.99/month on the web or €12.99/month on iOS and Android for users who did not want their personal data used for targeted advertising.

At the time, Felix Mikolasch, data protection lawyer at noyb, said: “EU law requires that consent is the genuine free will of the user. Contrary to this law, Meta charges a ‘privacy fee’ of up to €250 per year if anyone dares to exercise their fundamental right to data protection.”

    • garrett@infosec.pubEnglish
      0·
      7 months ago

      Of course ad-supported services are infringing on your privacy in a way but if you’re not ready to call Facebook a publicly-funded utility, it’s childish to act like it’s so essential that it should be entirely ad-free with no paid tier.

      • BolexForSoup@kbin.social
        0·
        7 months ago

        You are presenting a false dichotomy and ads do not have to infringe on your privacy to the degree Facebook does it. There are gradients.

        You’re reducing these arguments so much they’re losing the nuance that warrants the entire discussion. You’re also calling me childish to boot, which doesn’t give me much hope for the rest of this conversation