But we need to attract a hip young new audience! The sort of audience that doesn’t care about Star Trek, and just wants teen drama and unprofessional nonsense!
Advertisers care mainly about 18-35 year olds, and now that streaming has ads that key demographic is important for the survival of the franchise.
Besides if the franchise hadn’t expanded its fanbase in the 90s it wouldn’t be viable now. And let’s face it, it’s not that significant outside North America. Gone are the days when US audiences were adequate for survival.
But we need to attract a hip young new audience! The sort of audience that doesn’t care about Star Trek, and just wants teen drama and unprofessional nonsense!
Ah yes, the eternal sin of “trying to attract new viewers.”
Why can’t they continue catering to the original, immortal fanbase? That’s just good business!
As if Star Trek is starving for a fan base.
Advertisers care mainly about 18-35 year olds, and now that streaming has ads that key demographic is important for the survival of the franchise.
Besides if the franchise hadn’t expanded its fanbase in the 90s it wouldn’t be viable now. And let’s face it, it’s not that significant outside North America. Gone are the days when US audiences were adequate for survival.
They expanded it by making quality shows. Also isn’t your first line contradictory since this is aimed at a younger demographic?
I was replying to the sarcastic remark directly above that posits that Trek has an adequate fanbase to sustain the franchise.
Prodigy’s been an investment in reaching younger fans and building an audience for the future.
Starfleet Academy’s target audience is later teens and young adults. Basically, ‘the key demographic’ as reported by Nielsen in the US.
Indeed, Trek seems to do very well in the US, Canada, UK, Australia, and Germany. After that it drops off pretty quickly.
The aging fanbase has been an issue that’s been highlighted recently by Jonathan Frakes, among others.