People are incapable of applying critical thinking to traditions. They grew up with beer and car ads, so that’s normal. Website ads are new, so they get treated with basic critical thinking and are hated, because that’s the logical way to feel about all ads.

They are doing it because it gets people talking and thinking about climate collapse, and that leads to solutions.

The BITE classification was invented in order to justify hatred of small religions, by taking a word that already had a meaning (cult) and attaching a second, pejorative meaning to it. It’s like if I write a fantasy novel with a species of evil creatures called jews. Jew is already a word, and it’s a horrific act of religious persecution to take a pre-existing word for marginalised religions and spin it into an unrelated negative.

No, cults are small religions, this is a big religion