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So this is happening on a governmental level.
The process from regulatory capture to governmental capture/de-facto oligarchy, to now governmental asset stripping and explicit oligarchy has steadily taken place over many years now. No one, least of all the Democrat Party hierarchy did anything to stop it.
I don’t know if there is a plan. But if there is I would guess it is no more formulated than ‘whatever the government now pays for is what we are going to insert ourselves into and get paid’.
So whatever a couple of individuals scrape and place on a free alternative is provided by a billionaire instead of the government.