Starbucks plans to pay incoming CEO Brian Niccol $10 million in cash and $75 million in equity awards when he joins the company from Chipotle. Niccol will be paid a base salary of $1.6 million annually, with the opportunity to earn up to $7.2 million more in cash.
So make the portions smaller, charge more, make more money for shareholders next year, until people catch on and downhill from there, just like Chipotle. But then this guy will simply take his payout and move on to the next.
Starbucks is already overpriced as is… wtf is this guy going to do make 15 bucks 1lb bowl?
You just need to do an aggressive head nod at the barista and you’ll get a slightly bigger portion.