high-tech solution for measuring and promoting old tech efficacy? investors looking at this “How is this supposed to make us more profitable as a company?” CTO in response “…We could sell the information to other companies… or even trade it with third parties like individuals, or even organs of government…”. Investors: “Interesting! We would need to be careful with how we would go about doing that, no?” CTO: “sigh Time to reorganize the department again. and this time I must be sure to purge the lead designer on the software, so they don’t form any attachments to the use cases of the sale or propriety of the resultant information from the project”