As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."
In many cases, although not with coca cola, the bottom shelf products are made in the same place where the top brands are made. Some times they even have the same product but different packaging
In many cases, although not with coca cola, the bottom shelf products are made in the same place where the top brands are made. Some times they even have the same product but different packaging
If there is less money involved, and no licensing moving to the us through tax havens, does it matter?
I think you replied this to the wrong comment?