The solution is so easy. Make your content available at a reasonable price, make it easy to use, don’t restrict it by geography, and let people watch it on any device that can connect to your service.
Piracy is about ease of use (it’s getting even easier), and about value. DRM has repeatedly been shown to hurt only the people who try to pay for legitimate access. Not a single time has it prevented me from getting a copy of something if I wanted to, and it’s clearly not stopping people from providing those copies or streams.
So stop wasting bathtubs of money on stopping piracy, but maybe take a few less buckets of money from consumers in exchange for your service. As long as you price it such that the cost of being legit can’t compete with the ease of use and value from piracy, some folks aren’t going to make the choice you want them to.
Some folks won’t be able to spend on your service anyway, because they just can’t afford it - but they still might buy other merchandise, they can still spread how great your show is to their friends who possibly will subscribe to your service, but regardless you aren’t going to get their dollars no matter what you do. So stop trying.
The solution is so easy. Make your content available at a reasonable price, make it easy to use, don’t restrict it by geography, and let people watch it on any device that can connect to your service.
Piracy is about ease of use (it’s getting even easier), and about value. DRM has repeatedly been shown to hurt only the people who try to pay for legitimate access. Not a single time has it prevented me from getting a copy of something if I wanted to, and it’s clearly not stopping people from providing those copies or streams.
So stop wasting bathtubs of money on stopping piracy, but maybe take a few less buckets of money from consumers in exchange for your service. As long as you price it such that the cost of being legit can’t compete with the ease of use and value from piracy, some folks aren’t going to make the choice you want them to.
Some folks won’t be able to spend on your service anyway, because they just can’t afford it - but they still might buy other merchandise, they can still spread how great your show is to their friends who possibly will subscribe to your service, but regardless you aren’t going to get their dollars no matter what you do. So stop trying.