Lemmy: Wow that’s a lot of communists

Too long; Didn’t read: Read last paragraph.

We need to understand the target audience if we want to get a good description. Speaking for myself, I would set the target audience to chronically online people who want to leave corporate walldoms, but I’d also choose a type of communication that focus on the actual service instead of comparing it to other serices. I’d not copy paste description from inspiration source. I’d be willing to reimagine what it is that we are developing.

I’d use communication that is less branded, and more understanding of the soul of the service. Its like saying “orange soda” instead of “fanta”, “search engine” instead of “google” or “car” instead of “Toyota”. The difference is by using this kind of language, we move ourselves away from dependency on the producers towards dependency on the tool.

Understanding the soul also requires that we have a culturally connected understanding of that which we discuss. That is to use less technical communication and more down to earth communication. To not play into sophistication. Less abbreviations, less techno jargon, more plain english, more understanding the equivalents of real life. For example, in the Gemini Protocol of small web, they use the word “capsule” instead of “instance”, which it feel more physical and more real. “Instance” on the other hand makes it sound like a computer thing and not related to reality.

About the soul, we should ask ourselves what the service feels like. Lemmy feels like small townhalls, or like a guy in the street yelling “Guys! What do you think of this drawing.” Perhaps a little gossipy or something like that. Ask yourself, what does lemmy feel like for you? Or what do you want lemmy to feel like? From here I choose “townhall” simply because it works for the purpose.

The above example also gives weight to the idea of physicality. When something feels physical, it feels real, and we feel drawn to it. In contrast, the abstract “instance” makes it more of a curiosity. We can talk of “towns”, “homes” or “hives” instead of “instances”. We can talk of “continents” of loosely connected hives instead of fediverse of platforms of instances. From here I choose “hive” because it distinguishes itself clearly to prevent misunderstandings.

With the physicality and smallness of “hive”, we can also encourage small scale thinking. Because no hives has a million bees. If you see a hive of a million inhabitants, you are going to be drawn towards smaller hives.

I’d also center the attention away from platforms and towards the hives and their interconnectedness. In this way we emphasize the decentralization aspect. The willingness to associate with other hives. I frame this as a hive being “open”.

This means we can talk of fediverse instances as open hives. Mastodon becomes shortletter hives, pixelfed becomes open gallery hive, peertube becomes open video hive.

So to be blunt, I’d suggest open townhall hive.

it’s decentralized reddit. or better yet, a decentralized network of forums.

i usually make the email analogy, where you can use any provider to access the same email network preventing vendor lock-in, but i don’t think that’s very catchy.

social media without the censorship

Build communities without the middle men.

Social media for the antisocial.

No tears from peers, a place to leer without fear (No corporate ears.)

Link aggregation without the agitation.

Look at stuff. Do things. No ads.

These are more like taglines.

The decentralized forum for countless communities

Seize the means of communication /s

I agree that federation is the central feature of Lemmy, besides it being libre software, however the term “federation” is something that already requires a newcomer to open up a search engine at best or get scared by the unknown and leave at worst.

It should exist, but in very layman’s terms, something like:

“A social platform for independent online communities of all topics, owned by people and not corporations, all in one place”

Mastodon also does a pretty good job on their main page, it’s easily understandable by anyone, and scrolling down gives you a much better picture of what it really does if you are interested enough to learn.

Communities, free from corporations.

“Like Reddit, but owned by the people”

Lemmy talk about it: open source for open discourse.

Lemmy is a next-generation, open-source social network that functions as a global web of independent forums, allowing you to interact with a federation of sites where no single entity holds total control.

Think results based for the end user and not technically.

• A place to find your people
• A place to find your community
• A place to converse in the fediverse
• A place to find your interests
• A place to share your interests and find new ones
• A place to discuss anything with anyone
• A community of digital communities
• A modern digital discussion forum to share ideas in interest groups called communities

I think the main problem is “link aggregator” which doesn’t make a lot of sense as the main function is discussion. For a minimal change you could go for “a discussion platform for the fediverse”.

If “fediverse” is too obscure; you could try just “a decentralised discussion platform”. Decentralised isn’t technical, you can’t fully describe the fediverse in a sentence but “decentralised” gives a clue.

Every time I described Lemmy or Reddit to my friends I’ve always said that it’s something like “A forum with more fora inside”, and then I explain the federated part.