And which will be so resource intensive to encode with compared to existing standards that it’ll probably take 14 years before home media collectors (or yar har types) are able and willing to use it over HEVC and AV1. :\
As an example AV1 encodes to this day are extremely rare in the p2p scene. Most groups still work with h264 or h265 even those focusing specifically on reducing sizes while maintaining quality. By contrast HEVC had significant uptake within 3-4 years of its release in the p2p scene (we’re on year 7 for AV1).
These greedy, race to the bottom device-makers are still fighting AV1. With people keeping devices longer and not upgrading as much as well as tons of people relying on under-powered smart-TVs for watching (forcing streaming services to maintain older codecs like h264/h265 to keep those customers) means it’s going to take a depressingly long time to be anything but a web streaming phenomenon I fear.
Well yeah given who makes it but it’s what I care about. I couldn’t care less about obscure and academic efforts (or the profits of some evil tech companies) except as vague curiosities. HEVC wasn’t designed with people like me in mind either yet it means I can have oh 30% more stuff for the same space usage and the enccoders are mature enough that the difference in encode time between it and AVC is negligible on a decently powered server.
Transparency (or great visual fidelity period) also isn’t likely the top concern here because development is driven by companies that want to save money on bandwidth and perhaps on CDN storage.
Which I think is a shame. Lower bitrates for transparency -should- be the goal. The goal should be to get streaming content to consumers at a very high quality, ideally close to or equivalent to UHD BluRay for 4k. Instead we get companies that bit-starve and hop onto these new encoders because they can use fewer bits as long as they use plenty of tricks to maintain a certain baseline of perceptual visual image quality that passes the sniff test for your average viewer so instead of getting quality bumps we just get them using less bits and passing the savings onto themselves with little meaningful upgrade in visual fidelity for the viewer. Which is why it’s hard to care at all really about a lot of this stuff if it doesn’t benefit the user in any way really.