“If you see an amazing deal on a set, it could be because it’s been cranked out in a limited run just for Black Friday,” said Benjamin Glaser, features editor at DealNews.com. “They can artificially inflate the price and exaggerate the discount because there’s technically no price history for that product, since it’s brand new.”
These limited edition models are called “derivative” products. Sometimes the manufacturer simply gives an existing product a new model number. In other cases, they make changes to the current model in order to hit a lower price point. For example, a TV could have one less HDMI input or use lower quality parts.
“It’s a strategy devised by manufactures in conjunction with retailers that makes it harder for shoppers to do direct price comparisons because you’re not going to see that exact same model anywhere else,” explained Jim Willcox, senior electronics editor at Consumer Reports. “It also helps retailers as they’ve stepped-up their price-matching guarantees. Almost all of these price-match offers are limited to the exact same model. If you can’t compare that exact same model, they don’t have to match the price.”
Black Friday Brief: ‘Derivative’ TVs a Smoking Deal or a Sham?