Many more people are jumping from one streaming subscription to another, a behavior that could have big implications for the entertainment industry.

Americans are getting increasingly impulsive about hitting the cancellation button on their streaming services. More than 29 million — about a quarter of domestic paying streaming subscribers — have canceled three or more services over the last two years, according to Antenna, a subscription research firm. And the numbers are rising fast.

The data suggests a sharp shift in consumer behavior — far from the cable era, when viewers largely stuck with a single provider, as well as the early days of the so-called streaming wars, when people kept adding services without culling or jumping around.

Among these nomadic subscribers, some are taking advantage of how easy it is, with a monthly contract and simple click of a button, to hopscotch from one service to the next. Indeed, these users can be fickle — a third of them resubscribe to the canceled service within six months, according to Antenna’s research.

“In three years, this went from a very niche behavior to an absolute mainstream part of the market,” said Jonathan Carson, the chief executive of Antenna.

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  • Echo Dot@feddit.uk
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    6 months ago

    What you mean the Star Trek streaming service with some extra stuff no on cares about?

    • dumples@kbin.social
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      6 months ago

      Originally we went to get to watch RuPaul’s Drag Race but it doesn’t have the current season even though its the main attraction. Then when I saw that some Star Trek wasn’t on it we canceled within a week.

      • ShepherdPie@midwest.social
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        6 months ago

        Are you outside the US? I thought Netflix got all the Trek series everywhere outside of the US, but this was back when Discovery was first coming out so my info may be out of date. I just download the stuff to avoid jumping through these hoops and avoid ads.

    • RizzRustbolt@lemmy.world
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      6 months ago

      It’s the Yellowstone Cinematic Universe Channel. And it’s only a matter of time before they force the Star Trek shows to bridge the gap.